thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
The Specialty Coffee Company:
Every Bean Has A Story.
The Brief.

We were asked to develop a new logo, identity and packaging for a new mail order coffee company, aiming their brand at the most discerning coffee consumers. Battling in a competitive market in the UK, we differentiated through social strategy, content and design.

We wanted to bring social strategy into the speciality coffee companys launch as early as possible, so chose a name that could be used effectively as a hashtag, #thessco, and be easily recognized on all branding and product packaging. Telling the story of every type of coffee was a key differentiator too, which was done with personal, honest storytelling about the origin of every bean, the history of the area, the heritage, the history of the families who work on the land and background on their own lives. Lastly, we kept the design clean and classic, with muted colours and recognizable graphic patterns.

thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting
thessco, specialty, coffee, company, origin, special, upmarket, subscription, design, art, direction, packaging, creative, copywriting

Services
Branding, Identity, Art Direction & Design. Packaging

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