One of the major cornerstones of the agency was the seven years of work with The Murkage Club. Originally started in 2007 as Monday Murkage by David 'Murkage Dave' Lewis, it was simply a weekly student night the founder put on to play music that he liked â€“ UK Garage, 2 Step, Electro, Jungle and Rave Classics. This was at a time where most student parties in the city of Manchester were either playing 100% R&B or Indie all night.
We were originally asked to design the flyer of this new weekly, which had all the allure of New-Rave, a new music trend that was just starting the creep in the musical subculture. What started as a weekly party became a creative movement, which then became a cult following that was uniquely uni-branded. It developed into a musical collective of DJâ€™s, Artists, Producers and Photographers (Murkage Cartel), one-off live events (Murkage Presents) and a recording group of artists (Murkage).
The name and identity evolved several times, while every year a new advertising campaign for the club night was commissioned to further itâ€™s status, almost like as a religious gathering for a collection individuals who came as they are, without prejudice, who were into the urban/alternative culture. The weekly club night has been put on hiatus, but it has left a legacy in the city for young music individuals to start collectives, put on exciting parties, make music, not care about the â€˜musosâ€™ and push the boundaries in the Manchester music scene. A perfect example is the MVSON collective. Below is selected visual identity and print campaigns weâ€™ve produced over the 8 year period.