sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
Sheffield Parties:
Repositioning
Sheffield's No.1
Student
Promotions Company.
The Rebrand.

Sheffield Parties is the biggest promotions company in the South Yorkshire region. They have been organising the biggest student events in the steel city, and being doing so since 2008. They have earned the reputation and loyalty of its young 18-21 consumer base and are aware that consumer taste with this demographic can change very swiftly. The new consumer base was now the more aspirational student on a budget, so the whole Sheffield Parties identity needed a revamp.

Our approach was to keep the colour scheme, but change the visual identity to a modern, cool, commercial look. We created a landscape and portrait version of the new master logo so it can be used simultaneously offline and online. We developed the new identity inline with the new 2013/2014 student semester, by creating self-promotional materials and clothing. In addition, we also extended the re-branding campaign by revamping print materials for their best selling student events and designing their official website so ensure a total brand transformation and visual consistency.

Visit the site: sheffieldparties.com

sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln
sheffield, parties, loves, promotion, student, nights, events, live, music, branding, design, creative, digital, ideas, london, lincoln

Services
Branding Redevelopment, Print Art Design + Direction, Merchandise, Website Design + Art Direction

Credits
Collage Photography: Adam Southwell,

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