fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
Fear X Loathing:
Burgers, Booze,
Music & Shakes
In A Sheffield
Inner City Space.
The New Beginning.

Realising the gap in the restaurant market in Sheffield for a go-to food joint, the makers of Sheffield Parties and Cheese On Bread opened Fear and Loathing last year. Offering a space where customers can enjoy tasty American style burgers and listen to good music, getting embroiled in an impromptu after party & staying til closing time is encouraged.

We came up the identity and branding of the restaurant, appealing to young professional food lovers. With bright, bold graphics a simple iconic logo, we replaced the ‘&’ with a ‘X’ for just the right amount of subtle differentiation. Our branding was also used in the social media campaign #FXL. We created a number of fly posters to promote the launch of this new venture, to engage with the early adopters, and developed the visual look to the menus, social media and interior branding.

fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues
fear, loathing, fxl, sheffield, burgers, shakes, music, events, booze, beer, london, design, branding, inner city, space, venues

Services
Branding, Identity Creation/Development, Strapline Copywriting, Social, Signage

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