Bourbon & Black is a modern Kitchen and Bar, but with the atmosphere of a 1930’s speakeasy. This independent venue approached us to develop their branding and visual identity that mirrored their strapline ‘Bourbon, Blues and Southern Food’ in a way which respected the memories of the past, but with a look and sheen which was upmarket, appealing to a 30+ Manchester clientele. Our strategy was simple. We focused on creating a look we like to call modern rustic. Using slightly de-saturated colours, atmospheric photography and replica southern American blues and jazz venue materials, we built a stripped down web-responsive microsite with an easy navigation which emphasized the beautiful cocktails, meaty steaks and exclusive bourbons served at the venue.
Visit the site: www.bourbonandblack.co.uk
