american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
8 Flag.
The All New Non-Contact Sport For The Youth of Today.
The Work.

8 Flag is a new version of non-contact flag football by a new development unit with a view to create an infrastructure for American Football that doesn’t exist in the UK. It is currently being coached within primary and secondary schools within the county of Kent. We were approached to design the logo for 8 Flag, as well produce a rule book that can be used as a point of reference should the sport begin to be played more widely in the UK. We made the visual identity and materials very simple, with references to American Football Fraternity Culture, assisted with a semi-ambigrammatical strong red and blue logo.

american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative
american, football, development, afd, kent, canterbury, eight, eight flag, rugby, non contact rugby, england, sport, youth, competitions, design, creative

Services
Identity Creation, Branding Development, Communication, Art Design + Direction

Credits
Photography: Noami Baker and Suzanne Martin-Wade for SPORT London

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