Back in 2004, this was never the plan then. There wasn't even a plan. Originally called x! Artwork, we were primarily a company specialising in club artwork and promotion design. Since then, the company has organically grown to a full service creative output, with an international client base. We work with likeminded individuals to create and push the culture that you see today.
With over 10 years of experience in building brands, products and individuals, We are still independent, with a thought led, business driven approach to creative design, branding, communications and anything that one can touch or view. We don't have to answer to anyone apart from the client and ourselves.
We have a set up where the team involved work directly with the client. No account handlers. No middlemen. This method ensures a fluid creative working process from the idea to the execution as well as a seamless flow of communication.
Our initial client base was primarily in the nightlife industry. Times have changes, things have progressed and we now are proud to encompass a diverse clientele that includes music, fashion, entertainment, leisure, public sector, charity and youth brands.
Every client is unique, with their own story, their own aims, and their objectives. We like originality, so we always look each client differently, cut to the heart of the issue and deliver an idea or a solution from the word go. This is what we do best.
Everyone wants to try being different but end up looking the same. Some of us try imitating. Some are afraid of everything. Others prefer stay still. We can't stay still. We prefer to roll the dice, make mistakes, learn from them and keep moving no matter what. Brands, Products and People all deserve to have that special unique angle that others can either respect, admire or aspire. We are the experts of that.
Welcome to our world.